BUD LIGHT CREW HQ: ALL-STAR WEEKEND 2017
Complex teamed up with Bud Light to create an immersive 4-day experience during NBA All-Star Weekend 2017.
We developed a custom identity and graphics package for the event that celebrated and embodied the spirit of hanging with your crew - CREW HQ.
We had the opportunity to completely transform and design a raw space in the French Quarter and convert it into a fun-filled hangout for NBA and BUD LIGHT fans to enjoy the All-Star festivities.
Agency: Complex Brand Partnership Studios
Client: Bud Light
Creative Director: Kevin Luyster
Producer: Eddie Connelly
Motion Graphics: David Park
