GROUP THERAPY
Complex teamed up with Old Spice to create an original sketch comedy series featuring up-and-coming talent from the worlds of comedy and improv.
The graphics package and associated key art encompass the frenetic energy and personality of the Group Therapy cast. Bold typography, mixed with hand-drawn elements interplay with real life footage and imagery to create a unique balance that captures the humor and spontaneity of the show.
Agency: Complex Brand Partnership Studios
Client: Old Spice
Design Director: Kevin Luyster
Motion Graphics: Sean Ferguson